Creative Strategist & Designer 🧙
Cetaphil SkinLabsWe launched Cetaphil’s new brnad identity in sunny Malibu, immersing global press and influencers in the science of sensitive skin. From hydration tests to VR demos and AI-driven consultations, the #SkinLabs activation brought Cetaphil’s innovation to life in a truly interactive, beachside experience.
Category
Experiential
Role
Creative Strategy
Year
2024
Covergirl
Yummy Lip Plumper Pop upWe brought CoverGirl’s YUMMY PLUMPER to life with NYC’s first beauty pop-up of 2025, drawing 1,500+ guests and driving 79% organic content in a high-impact, icy-cool activation.
Category
Experiential
Role
Creative Strategy
Year
2024
Lindt Chocolate ActivationWe brought Lindt & Sprüngli’s holiday magic to Reagan Airport, transforming travel stress into sweet moments. With an oversized gift box, festive photo booth, and over 6,300 travelers engaged, the activation spread joy through personalized holiday cards and 6,325+ Lindor samples—turning layovers into lasting memories.
Category
Experiential
Role
Creative Strategy
Year
2024