Kaylee Jang

Creative Strategist & Designer 🧙 

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Featured Project 


Daenamusup : Archiving Rumors in the Age of A.I.

Cetaphil SkinLabsWe launched Cetaphil’s new brnad identity in sunny Malibu, immersing global press and influencers in the science of sensitive skin. From hydration tests to VR demos and AI-driven consultations, the #SkinLabs activation brought Cetaphil’s innovation to life in a truly interactive, beachside experience.

Category
Experiential
Role
Creative Strategy
Year

2024

Covergirl
Yummy Lip Plumper Pop upWe brought CoverGirl’s YUMMY PLUMPER to life with NYC’s first beauty pop-up of 2025, drawing 1,500+ guests and driving 79% organic content in a high-impact, icy-cool activation.
Category
Experiential
Role
Creative Strategy
Year

2024
Lindt Chocolate ActivationWe brought Lindt & Sprüngli’s holiday magic to Reagan Airport, transforming travel stress into sweet moments. With an oversized gift box, festive photo booth, and over 6,300 travelers engaged, the activation spread joy through personalized holiday cards and 6,325+ Lindor samples—turning layovers into lasting memories.
Category
Experiential
Role
Creative Strategy
Year

2024
ForesyteWe managed social media and content strategy for a travel startup, driving brand awareness and app installs through compelling visuals, organic and paid campaigns, and strategic storytelling that resonated with modern travelers.Category
Social
Role
Creative Strategy & Content Creation
Year

2025
Something GoodWe captured and edited dynamic visuals for Something Good at an upscale gala, showcasing their culinary artistry and seamless service. Our video editing and content creation brought the event’s vibrant ambiance to life.
Category
Social

Role
Event Capture & Video Editing

Year

2024


Daenamusup : Archiving Rumors in the Age of A.I.Brought an interactive installation to life, exploring how artificial intelligence serves as a modern conduit for rumors. Inspired by bamboo trees as carriers of whispered secrets, the project examines anonymity, information flow, and narrative reproduction in the digital age.
Category
Installation
Role
Exhibition Design & Artist

Year

2024


The Loop
The Loop is an interactive animation inspired by Douglas Hofstadter’s I Am a Strange Loop. Two avatars discuss loops—both mundane and societal—exploring existential questions and paradoxes. Activated by an Arduino button, the film engages viewers, encouraging reflection on the repetitive nature of life and reality.
Category
Others
Role
Animator

Year

2023
EMPI DREAMDesigned a user-centric website, pitch decks, and social media assets for EMPI DREAM, enhancing its brand identity and digital presence in the wellness and tech space.
Category
Social

Role
Graphic & UX Design

Year

2025
ExhibitionsDirected and curated art exhibitions. Led the planning, execution, and promotion of exhibitions, overseeing all aspects from concept development to installation. Collaborated with artists to select works, design layouts, and ensure cohesive visual storytelling.
Category
Installation
Role
Exhibition Design & Event Planning

Year

2024
©Kaylee Jang